The Hair Mistakes We All Make in February (And Don’t Realize It)

February is when haircare habits quietly start working against us. It’s cold, dry, and we’re tired! So, we take shortcuts that feel harmless but add up over time.

One of the biggest mistakes? Turning up the heat. Cold weather makes us impatient, so we crank our styling tools higher than necessary, thinking faster means better. In reality, excess heat weakens hair and makes dryness worse. Consistent, controlled heat always wins.

Another common issue is overwashing. Dry air can confuse your scalp, making hair feel greasy at the roots but dry everywhere else. Washing more often strips moisture and creates a cycle that’s hard to break.

We also tend to skip heat protection in winter, assuming it’s only needed in summer. But indoor heating, blow dryers, and styling tools are still stressing hair daily — especially this time of year.

And finally, tight styles under hats. Beanies and slick ponytails feel practical, but constant tension can lead to breakage around the hairline.

February isn’t about doing more. It’s about doing things smarter so your hair is healthier when spring arrives. And for the rest of the month, haircare is 20% off. 

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